Last week, Kanye West lit up the airwaves with a surprise Funkmaster Flex exclusive of his incendiary new track “Theraflu” through New York’s Hot 97. Within hours, the track and its vivid, revealing, personal lyrics had taken over the blogosphere, streets and clubs, inciting a firestorm in the press, both on and offline. Praised by fans and attacked by detractors, “Theraflu” ignited controversy the way only a new Kanye West track can.

Today, Kanye announces the creative decision to title the track ‘Way Too Cold’ feat. DJ Khaled.

Whether it’s been through his pioneering lifestyle blog, his unabashed, frequently controversial twitter feed, or his wildly popular “G.O.O.D. Fridays” download series, Kanye West has always used the online space – perhaps as well as any artist of his era – to give fans access to his creative world. Now, in an effort to bring his fans the freshest, most undiluted version of his music, Kanye will offer “Way Too Cold” for sale through his website kanyewest.com. This direct digital offering marks a first for West. The track will also be made available to all digital retailers and services.

The release of “Way Too Cold” only heightened the thirst for “Mercy,” the first track off of the upcoming G.O.O.D. Music project. On Thursday evening, ClearChannel stations nationwide were given a first pass at “Mercy,” resulting in hundreds of plays nationwide before the track dropped exclusively on iTunes at 12:01 Friday morning…G.O.O.D. Friday.

“Mercy” – featuring G.O.O.D. Music labelmates Big Sean and Pusha T, along with an all-star assist from 2 Chainz, arguably the hottest new artist coming out of the South – is the first single from the hotly anticipated G.O.O.D. Music album, which will see its release this summer. The project will mark the second official release through G.O.O.D. Music’s new venture with Def Jam Recordings, to be followed this year by Big Sean’s sophomore effort, Kanye West’s next solo album, and future releases from Pusha T, Q-Tip and many more.

Stay tuned for further details on the G.O.O.D. Music album in coming weeks, as well as info on the label’s burgeoning roster of talent, helmed by one of music’s greatest forces, Kanye West.