BET Networks has teamed up with AEG and L.A. Live to create and produce the first-ever  BET Experience at L.A. Live and L.A. Live to create and produce the first-ever BET Experience at L.A. Live, taking place June 28, 29 and 30, 2013 as part of the BET Awards weekend activities. The 2013 BET Awards will be held on June 30 at Nokia Theatre L.A. Live at the center of the downtown Los Angeles sports and entertainment district for the first time.

The BET Experience at L.A. Live is a three day celebration of music, entertainment, and Black culture and will be the largest consumer event in BET Networks’ history.  Each day, attendees at the BET Experience at L.A. Live will enjoy great performances, participate in TV show tapings, attend thought provoking seminars, interact with sponsor exhibits and connect with their favorite BET programs.  Each night, attendees will have the opportunity to attend concerts in the world famous Staples Center featuring superstar iconic artists and party the night away in a variety of clubs and afterparties at L.A. LIVE. 

Also for the first time, a limited number of exclusive early bird ticket packages for the three night Staples Center concert series will be available beginning Sunday, July 1st at 8:00 pm EDT / 5:00 pm PDT at www.betexperience.com. Packages start at $199, and are also offered at $299 and $399, each including 3-night passes to the concert series.

“We are thrilled to bring BET to life in such an exciting way for our audience.  BET Networks is known for creating memorable stage moments and our partnership with AEG will allow us to create many once-in-a-lifetime moments at the BET Experience at L.A. Live for years to come,” said Debra Lee, Chairman & Chief Executive Officer, BET Networks.

The Experience will feature:

• Staples Center concert series: Three nights of megastar concerts will be hosted at Los Angeles’ most popular and award winning concert venue.
• 106 & Park Stage: 106 & Park, the number one music countdown show, brings the livest audience to Nokia Plaza L.A. Live for the weekend with free musical performances, new talent showcases and celebrity sightings.
• Club Nokia concert series: The intimate concert venue will house the best in soul music and comedy for two nights.
• Music Matters Stage: This free-to-the-public stage will showcase up-and-coming artists associated with the BET Music Matters which has introduced BET Awards show-stopping, Grammy® winning, chart-topping new talent to the world including Melanie Fiona, Marsha Ambrosius, J. Cole, and Luke James.
• Sponsor Expo and Fan Fest: A free, open-to-the-public festival, street fair and block party that invites guests to engage with their favorite BET shows and talent and their favorite brands through interactive exhibits, demonstrations and giveaways.
• Personal Growth Sessions: BET Experience attendees can participate in uplifting and empowering seminars, panels, and workshops led by some of the most important and influential voices in the community. These sessions are free-with-registration.
• Official BET Experience Afterparties:  The hottest late-night parties featuring great DJ’s, celebrity appearances and much more!

 More BET Experience attractions will be added and announcements coming throughout the next year.  Consumers are encouraged to visit the website, www.betexperience.com  to purchase tickets and get updates on talent, programming initiatives, contests, giveaways and more.