International superstar and sought-after style and fashion muse Nicki Minaj announces the launch of her first fragrance, Pink Friday, in partnership with Elizabeth Arden, a global prestige beauty products company. The fragrance debuted in department stores nationwide this month (September 2012).
“We are very pleased to partner with Nikki Minaj as she introduces her debut fragrance, Pink Friday,” said Kathy Widmer, Executive Vice President and Chief Marketing Officer of Elizabeth Arden. “We believe this fragrance beautifully reflects her innovative and creative spirit, and we look forward to a long and rewarding partnership with her.”
From her signature sound as a talented artist to her striking look as a style icon, Minaj’s overwhelming influence transcends the traditional path of celebrities. Defiantly undefined, she reaches fans that span from youth to adult, across a select array of platforms. From her groundbreaking influence on music, to her captivating style for beauty and fashion, this starlet is revolutionizing pop culture with a fiery taste for originality. Bold and confident, Nicki fearlessly pushes beyond boundaries to achieve her extraordinary vision. Nicki now applies this outlook and passion through the debut of her fragrance, Pink Friday, an intoxicating new creative expression.
“Pink Friday is a celebration of my life at this moment; it is a reflection of me as a creator, and an expression of me as a woman. I know my Barbz will connect with and appreciate each aspect – from the name, to the outrageous bottle design, to the vibrant colors that create their own song. Pink Friday shows off my personality and style; it’s exciting to express my voice through another dimension,” says Minaj. “I was involved in every aspect of the decision-making process – it seems easy because I always get this feeling inside: I know if something is right or wrong. Each detail needs to ‘wow’ me or it is not an option; that’s my way of composing perfection.”
