Calling all Dark and Lovely Ladies!

SoftSheen-Carson Dark and Lovely and Essence magazine are partnering to search for the next star for the newest Dark and Lovely ad.

The national Are you Dark and Lovely? Show it off! will be in Chicago at 11:00 a.m. Saturday, June 12 at the Wit Hotel in Chicago, 201 North State Street. All participating attendees will have their photo taken on site and must express in writing why they are Dark and Lovely.

The contest will run through July 6, 2010, with the winner announced in the October issue of Essence. The winner and one friend will be flown to NYC for a photo shoot, hair makeover by SoftSheen-Carson Artistic Director and celebrity hairstylist Johnny Wright, plus a $5000 shopping spree with celebrity stylist Carlton Jones.

The event will also include a panel discussion entitled “Getting a polished look from head toe” with panelists: LisaRaye McCoy (The Real McCoy, TV One), Carlton Jones; celebrity stylist and Tasha Turner, Essence Contributing Editor.

To attend the event, RSVP at events@essence.com. For contest rules, please log on to www.essence/darkandlovely.com.